Public diplomacy is a hot topic today, yet only a decade ago, it was a very specialised term. There is a new transparency in the interactions between governments and countries in the international system, influenced by such factors as the democratisation of diplomacy, globalisation, the resurgence of methods of bilateral, regional and multilateral diplomacy, and the spotlight on external and internal issues. With more public interest in foreign affairs than ever before, ordinary people are demanding open diplomacy. Governments are obliged to respond with public information about the spending of the funds they receive and the results that they achieve. This course covers the goals and methods of public diplomacy, outlining what it can and cannot do, with case studies.
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